We’re Redefining What Healthy Means - And We Want You to Join Us
How do you define healthy? It’s something society continues to define for us, and we as individuals may still be struggling to come to terms with. The momentum in the industry has certainly improved - with celebrities like Lizzo and fitness influencers speaking out about body positivity and being proud of your body - in all of its shapes and forms. And while these evolving thoughts around health are great, at FitTrack, we think there’s still so much more to be done.
From the beginning, we set out to create products to better understand your health/body more accessible than ever. We released the Dara Smart Scale (providing the most detailed metrics for a smart scale available on the market) and the Atria Fitness Tracker - tools designed to help you stay on top of your health goals, without breaking the bank.
We’ve also listened closely to our community - developing products that best fit their needs and help them define their own health journey, not society’s idea of what health means. That’s why we’ve teamed up with real people, with real bodies to continue on our pursuit to help anyone, anywhere, redefine what being healthy means today. Together, we want to break taboos around health, rid ourselves of the idea that healthy equals skinny and help the world understand that we are not one size fits all.
In addition to launching a Live Your True Health contest earlier in the month, and a Global Equity Campaign today, we also conducted a survey to learn more about how healthy is perceived by the modern world. Here’s some of what we found:
We still associate health with weight
An unfortunate discovery from the survey revealed that most people (92.7%) still associate health with weight. To make matters worse, ¾ (74.5%) of Americans have felt self-conscious about their weight at some point in their lives. Even further, women in particular are more self conscious, with 56.2% believing they don’t have bodies that society would view as healthy today.
A lot of us have health technology - but do we know how to use it?
More than half (51.7%) of consumers today use technology to track workouts (half of which do so on a daily basis). Additionally, 75% of Americans surveyed said they currently own a bathroom scale. However, when asked how they track their health, only ¼ said they used a smart scale to do so. Furthermore, nearly 70% wish their technology offered them more insights on their health.
We view this as a common problem with a very simple solution. We’ve built incredibly affordable and easy to use smart scales and fitness trackers that give you the insights you need to track and monitor your health throughout every stage of your life. That’s why our scales offer 17 detailed metrics beyond weight to help you better understand your body - and how to improve.
Brands aren’t doing enough to support this concept
The survey found that nearly half of Americans (44.9%) don’t think brands are doing enough to support body positivity today. And while more than half want to see more authentic bodies in marketing today, a majority (88.9%) believe a stigma around weight still exists in society today.
As a brand within the health and fitness industry, it’s our duty to step up and give people a safe space to better understand their bodies and how they can improve. We want to be along for the entire health journey - not just your weight loss. We hope others will follow suit and encourage their communities to ditch outdated ways of thinking about health and challenge cultural norms surrounding it.